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2020 Attitude of Gratitude Award Recipients

By West Coast Elite , 03/09/20, 11:15AM PDT


Scott Martin

Scott Martin is the Director of Finance for West Coast Elite Basketball, Associate Director for West Coast Elite Under Armour and the Head Coach of the West Coast Elite UA 16U and 17U National teams. He is responsible for managing the finance department for West Coast Elite Basketball, along with recruitment and college placement efforts for West Coast Elite Under Armour. 

Martin is a 2013 graduate of California State University Long Beach with a concentration in Finance. He also graduated with his Masters Degree in Secondary Education from Loyola Marymount University. Martin is the Associate Head Coach at El Segundo High School. He has placed numerous athletes out of West Coast Elite Under Armour program in colleges around the United States. 

Martin is currently also the lead advisor for Attitude of Gratitude consulting in addition to his roles with West Coast Elite Basketball, West Coast Elite Under Armour, and El Segundo High School.  

Greg Kristoff

Gregory Kristof is the Chief Executive Officer and a managing partner at Zero Gravity Basketball. He is responsible for overseeing the company’s business development as well as the event management for more than 200 events a year.

Kristof is a 2004 Cum Laude graduate of Brandeis University, with concentrations in Economics, International Business and Sociology. Kristof was a four-year letter winner on the Men’s Varsity Basketball team where he was also a two-year captain and made the University Athletic Association All-Academic team for three years. From 2006-2012, Kristof was the head coach at The Brimmer and May School in Chestnut Hill, where he won over 120 games in a six-year span. More importantly, he placed 7 of his players at NCAA Division I collegiate programs at schools such as: Harvard University, Bryant, Fordham, Northeastern, and The University of Hartford.

In 2010, Kristof and COO, Steve Gibbs, Founded Zero Gravity Basketball with the mission of improving opportunities for basketball players of all ages and abilities. Since the founding, Zero Gravity has seen unparalleled growth in the grassroots basketball industry. The company now operates in 23 states and has entered in strategic partnerships with the best sports complexes and facilities along the East Coast to produce the highest quality tournaments available in youth sports.

In addition to Kristof's role as the Chief Executive Officer and managing partner at Zero Gravity Basketball, he also serves as the director of the prestigious All Academic Camp, which draws over 120 college coaches to evaluate at each summer.